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SMALL
BUSINESS FUNDAMENTALS TRAINING
COURSE SYLLABUS
Section One
Understanding Self and Your Idea
I. Why are you starting a business or Why are you in the business you're in?
· "I want to be my own boss"
· "I want financial independence"
· "I want to use my skills and knowledge more fully"
· "I want total creative freedom"
· "I don't like policy and procedure"
· "I don't work well with others"
II. What kind of a businessperson are you?
· The three roles of the business person: technician, manager, entrepreneur.
· What's in it for you? Expectations of business owners.
· Financial considerations related to starting a new business
III. The SWOT Statement: Strengths, Weaknesses, Opportunities and Threats - Used often for considering a business opportunity, applying a SWOT analysis can be very useful to determine personal strengths and weaknesses.
IV. The Joys and Trials of Being an Entrepreneur - Entrepreneurial Attitude Orientation
· Achievement in Business
· Innovation in Business
· Perceived personal control in business
· Perceived self-esteem in business
V. Personal considerations - A Checklist VI. Feasibility Study
· Preliminary Analysis
· General Personal Considerations - a self examination
· Specific Personal Considerations
· General Project Description
· Requirements for Success
· Major Flaws
· Desired Income
· Preliminary Income Statement
· Market Analysis
· Population
· Competition
· Supply
· Expenses
· Venture Feasibility
VII. Management Audit
· Basic Planning
· General Business Practices
· Financial Planning and Loan Proposals
· Sales and Marketing
· Advertising and Promotion
· Personnel
Section 1 | 2 | 3 | 4 | 5 | 6 |
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2001-2006 by PACE LA. All rights reserved.
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